We build
European
growth engines.
Ambitious brands don't hire six agencies to enter Europe. They hire one unit that owns the outcome.
The brands scaling Europe with IGU
Most brands don't fail in Europe. Their setup does.
Entering Europe usually means assembling a patchwork — PR here, media there, retail, influence, events, creative. Six vendors, six dashboards, six definitions of success.
Budgets buy presence. No one owns growth.
The result is visibility without velocity: spend that looks like progress and rarely becomes revenue.
A different contract with growth.
- Reports deliverables
- Task-based execution
- Local, one-off campaigns
- Experiments on your brand
- Optimises impressions
- Owns activities
- Owns outcomes
- Strategy fused with execution
- Global scaling frameworks
- Proven, battle-tested playbooks
- Optimises business growth
- Owns your European P&L
One engine. Four movements.
We audit your real value in Europe against the IGU Index — nine variables, one baseline.
Go-to-market strategy, positioning, and a KPI → budget → outcome model you can hold us to.
Performance, retail, marketplace, PR, influence, events, creative and production — one team, one plan.
Data, attribution and forecasting. Every quarter measured as real point growth on the Index.
Insight → Decision → Action → Result. A repeatable mechanic, not a blind shot.
Every capability
European growth requires.
Replace six agencies with a single team that shares one KPI — yours. Deployed together, sequenced by strategy.
The commercial thesis for winning Europe.
From zero to first revenue, structured and fast.
The place you own in the European mind.
Demand generation that converts to sales.
Shelf, space and experience across Europe.
Amazon and beyond, engineered to rank and sell.
Reputation and narrative, market by market.
Creators who move consideration, not vanity.
Launches and experiences that earn trust.
Ideas built on insight, not decoration.
End-to-end delivery, on brand and on time.
Attribution and forecasting that guide spend.
Proof, not ideas.
From price leader to premium icon. Over five years we shifted the narrative from spec sheets to emotion, photography and lifestyle — repositioning Xiaomi as the innovation and premium leader in its category.
The Iga Świątek partnership — timed to her rise — lent the brand mastery, precision and trust, and built one of the country's most engaged fan communities.
A network of branded exhibition zones across major shopping centres — translating smart-home innovation into something shoppers could touch, understand and want.
Concept, spatial design, production and on-site execution — owned end to end, tuned to local context.
Smart-home category building and premium positioning.
Wearables brand narrative for European consumers.
Energy hardware go-to-market and demand generation.
Solar technology brand entry across the region.
The IGU Index.
Your new measure
of success.
Growth is not a coincidence. It's the result of nine variables we audit and optimise — a single, honest score for where your brand stands in Europe.
We calculate today's value, then define your KPI as real point growth over time. That's our goal — and your guarantee.
Built where Europe does business.
Our strategic and commercial home. Global contracts, partner relations, legal, compliance and finance — the gateway to Europe, English-first, connected to every market that matters.
- Global contracts & partner relations
- Legal, compliance & finance
- Strategy & EU client ownership
Our engine room. Deep talent and efficient scale, plus a 20M+ consumer market that has proven APAC brands before — the place execution actually happens.
- Creative & performance teams
- Data & analytics
- Production & operations
We know. So we don't guess.
You test when you don't know. We know. We deliver results — we don't learn on your business.
We're not here to be seen. We're here to sell.
Every move is earned by data — never by what's trendy.
We don't report clicks or reach. We answer for your growth.
Your KPI is our only oracle.
We don't just design the path. We build it and deliver on it.
Creativity, insight, local context and hard data — as one.
A and B are the result of analysis, not a coin toss.
Insight → Decision → Action → Result. Documented, repeatable.
Battle-tested scenarios that have already brought real growth.
Are you an agency?+
No. Agencies sell activities. We're a growth unit — we take responsibility for a business outcome and run every function required to reach it, under one roof and one KPI.
What exactly do you own?+
Your European growth. We take the KPI, the budget, the execution and the outcome — and report against real movement on the IGU Index, not activity logs.
Do you replace our existing agencies?+
Usually, yes. One unit replaces the patchwork of PR, media, retail, influence, events and creative — with a single team accountable for the whole.
Which markets do you cover?+
Europe-first, across the region from our Netherlands HQ and Poland delivery hub. US expansion follows as a natural extension of the same engine.
Who do you work with?+
APAC brands scaling into Europe — consumer electronics, EV, AI, smart home and DTC hardware. Typically founders, CEOs, CMOs and expansion leaders.
How do we start?+
With an IGU Index audit. We calculate your current value in Europe, define the KPIs, and design the annual growth engine from there.
Ready to own Europe?
Tell us where you want to be in Europe. We'll show you the engine that gets you there.
Build & Growth Spec
Everything needed to ship this in Framer: sitemap, copy system, SEO, schema, motion, image prompts and component hierarchy. Illustrative metrics are marked with an asterisk (*) — swap for verified figures before launch.
├─ Nav (fixed, transparent → frosted on scroll)
├─ Hero — headline + dual CTA + HQ meta + image
├─ Capability marquee
├─ Trusted by (logo wall)
├─ 01 The Problem
├─ 02 The Difference (agency vs IGU)
├─ Statements (dark)
├─ 03 How We Work (4 steps)
├─ 04 Services (12-cell grid)
├─ 05 Case Studies (Xiaomi + Roborock + grid)
├─ 06 IGU Index (9 variables, dark)
├─ 07 Structure (NL HQ / PL hub)
├─ 08 Manifesto (dark, 10 principles)
├─ 09 FAQ
├─ Contact / CTA
└─ Footer
Future pages: /work/[case], /about, /careers, /contact, /insights
ProfessionalService → areaServed EU + US, serviceType "Market expansion"
FAQPage → mainEntity[] from the FAQ block
BreadcrumbList · WebSite (+ SearchAction)
CreativeWork / CaseStudy → per case (Xiaomi, Roborock)
- Scroll reveal: opacity 0→1 + 24px rise, 0.9s ease-out (cubic-bezier .16,1,.3,1), staggered 40–80ms per item.
- Hero headline: line-by-line mask reveal on load; sub + CTAs follow with delay.
- Nav: transparent → frosted white + hairline border after 24px scroll.
- Capability marquee: infinite horizontal loop, pause on hover.
- CTA hover: −2px lift + ink→red fill, 0.25s.
- Difference / Index cells: hairline grid, cell background lifts on hover.
- FAQ: native disclosure; +→× rotation, height ease.
- Respect prefers-reduced-motion: disable transforms, keep opacity.
Display: Archivo Expanded 800 (or Neue Haas Grotesk Display / GT America for licensed builds).
Body: Archivo 400–600.
Editorial accent: Newsreader italic.
Ink #0B0B0C · Paper #FFFFFF · Bone #F4F1EA · Red #F04A2E. Red is an accent only — never a background wash.
Section padding clamp(88–168px). Max width 1320px. Gutters clamp(20–64px). 8px base grid.
Single column, grids collapse via auto-fit. Type scales with clamp(). Nav → compact + drawer. Tap targets ≥44px. Case images stack above copy.
<Marquee> · <LogoWall> · <SectionHeader> (index + label + H2, reused)
<CompareTable> { Column ×2 } · <StatementList> · <StepGrid> { StepCard[4] }
<ServiceGrid> { ServiceCard[12] } · <CaseFeature> { MediaFrame, Body, StatRow }
<CaseGrid> { CaseCard[] } · <IndexGrid> { IndexCell[9] } · <OfficeCard ×2>
<Manifesto> { Principle[10] } · <FAQ> { Disclosure[] } · <ContactBlock> · <Footer>
- Build SectionHeader, ServiceCard, StepCard, IndexCell, Disclosure and StatItem as Framer components with variants + props.
- Use Framer's Appear + Scroll effects for the reveal; a single Code Override for the marquee and nav scroll state.
- Break points: Desktop 1320 / Tablet 810 / Phone 390. Set type + padding tokens as Framer variables.
- Wire CTAs to a contact modal or Framer form; keep hello@igu.eu as fallback.